Aardman Creates Christmas Ad for Myer. Dept Store

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The world famous Aardman Animation Studios has recently produced a stop motion Christmas inspired commercial for Australian Department Store Myer. This beautifully designed and animated commercial allows us to venture along with Xmas’s iconic symbols as they venture towards Myer department store to do their Holiday Shopping. Not only do we get a beautiful commercial this year but we also have an awesome behind the scenes video as well that gives us a unique look at the production.

Check out the videos and press release below.

Myer Christmas 12

Myer Christmas 12

AARDMAN CREATES WINTER WONDERLAND FOR MYER AUSTRALIA
MYER: WHERE CHRISTMAS COMES FOR CHRISTMAS

Melbourne, Australia — November 13, 2015 — Myer is launching its 2015 Christmas campaign on Sunday, created by Clemenger BBDO Melbourne and Aardman.

Titled ‘Where Christmas Comes For Christmas’, the campaign will launch with a 60 second stop-motion film featuring four Christmas characters making their way through a winter wonderland to buy their Christmas gifts.

Created with Aardman – the Academy award-winning animation studio of ‘Wallace & Gromit’ and ‘Shaun the Sheep’ fame – the four month production process saw each of the four characters sculpted by hand and filmed frame by frame.

Creative Director, Evan Roberts said, “Myer has always been a destination for Christmas. We figured that goes for everyone, including little Christmas icons like reindeers and elves.”

Creative Director, Stephen de Wolf said, “We wanted to bring a little bit of magic back to Christmas this year, but without being typically saccharine about it. The result is something beautiful and whimsical, but with a uniquely Australian tone. We hope you like it.”

Beyond the brand film, the story of these characters runs through retail TVCs, posters, press, microsite, social, catalogues, shopping bags, staff uniforms, wrapping paper, gift cards and visual merchandise displays. Every touchpoint at Myer has been transformed with the campaign designed to direct consumers towards Myer’s Christmas gift destination, the ‘Giftorium’.

Myer Chief Merchandising and Marketing Officer and Deputy CEO, Daniel Bracken, said, “Christmas is a time when a Department Store comes into its own. As a destination for Christmas gifts, Myer is unrivalled and we are proud to have created Christmas memories for Australians for many years. Whether it’s the Christmas windows at Myer Melbourne, visiting Santa inside our stores or the excitement of finding the perfect gift at our enhanced and expanded Giftorium, Myer is THE Christmas destination.”

Aardman Director, Steve Harding-Hill added “Everyone at Aardman loved this script straight form the start. It was funny, irreverent and very unsentimental. It seemed to typify the real spirit of Christmas to us. So using traditional stop motion methods we created a magical nostalgic world that was combined with a wry modern twist. An idyllic handcrafted world, where a bunch of chatty Christmassy pals meet up and journey through an epic winter wonderland, towards the excitement that is Christmas.”

http://www.myer.com.au/c/christmas-ad/

ABOUT AARDMAN
Aardman, based in Bristol (UK) co-founded and run by Peter Lord and David Sproxton, is a world leader in animation. It produces feature films, television series and television commercials for both the domestic and international market. Their multi-award winning productions are novel, entertaining, and brilliantly characterised and full of charm that reflects the unique talent, energy and personal commitment of the very special people who make up the Aardman team. The studio’s work is often imitated and yet the company continues to lead the field of producing a rare brand of visually stunning and amusing independent and commercials productions. www.aardman.com

CREDITS

Client: Myer
Chief Merchandise & Marketing Officer and Deputy CEO: Daniel Bracken
GM Marketing Strategy & Communications: Nathalie Warren-Smith
Senior Marketing Manager Retail Events & Services: Joanne Brennan

Agency: Clemenger BBDO Melbourne
Creative Chairman: James McGrath
Creative Director: Evan Roberts
Creative Director: Stephen de Wolf
Creative Director: Carolyn Mackintosh
Senior Producer: Karolina Bozajkovska
Operations Director: Sharon Adams
Group Managing Director: Simon Lamplough
Business Director: Kellie Lennon
Senior Planner: Matthew Kingston

Production Company: Aardman Animations
Director: Steve Harding-Hill
Producer: Steph Owen
Production Co-ordinator: Caroline Hague
Head of Model Making: Chris Entwistle
DOP: Mark Chamberlin
Lighting Cameraman: Jeremy Hogg
Animator: Dave Osmond
Post Production Supervisor: Jim Lewis
Editor: Dan Hembery

Myer Christmas 16